Tag: purpose

Discover Allegro 234’s new website and our approach to business transformation, branding, growth and impact.

How Italian Car and Motorcycle Brands Can Carry Racing, Design and Emotion into an Electric Future Above transportation, Italian luxury motoring brands sell theatre, engineering, beauty, speed, sound, mythology and…

What mechanical watchmakers and smartwatches can learn from one another Mechanical watches no longer win by telling the time more accurately. A phone, cooker or moderately competent microwave can do…

How luxury maisons protect craft, mythology and creative authority while remaining culturally and commercially relevant.

How wine brands preserve terroir, family and ritual while building relevance for tomorrow’s drinkers worldwide.

Article based on ‘Beyond Babel | Human Dignity in the Age of Artificial Intelligence’, published on the Medinge Group website

Conscience, impact, and branding: how to integrate value, results, and responsible growth into credible brands.

Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas

Culture, leadership, and branding: how to turn internal purpose into behaviours, experiences, and sustainable value.

Hybrid experiences and brand: how to turn physical and digital channels into coherent, valuable relationships