Etiqueta: marca

  In recent times, whether by things I’ve read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again.…

Branding in organizations of art is a process that creates value for its public, artists, financers and employees.

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

Resultados de la encuesta mundial realizada por Allegro 234 para elegir las marcas más «cool» y comprender las diferencias con respecto a nuestras organizaciones

Listening “This house is empty now” by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism … You have modernity given…

Empiezo con una frase que Bill Clinton le dijo a George Bush en un debate… “¡Es la economía, estúpido!”. Y así parece… Desde los años 90, la valoración de la marca era…

Ya he vuelto de mis vacaciones, de vuelta a lo que suelo hacer… y digo «suelo» y no «lo habitual»… Suelo hacer algo que me encanta, que me anima cada…

Tal y como se indicaba en el Informe de Tendencias de 2008, una de las principales tendencias observadas es que ya casi no queda ninguna marca que no haya visto su…

This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say… This…

As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to eco-chic…