Our Solutions
How do we work with you to generate value, improve results and achieve a positive impact?Making your company worth admiring
Living in an environment of continuous transformation, people and companies look to Allegro 234, a consultancy firm that knows how to blend social and environmental consciousness, strategic thinking and rigorous creativity to catalyse unexpected growth.
We craft solutions considering human-centred cultures, brands and experiences around a shared purpose.
We integrate people and their good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before.
We detect emerging patterns and shape them to create value and obtain results in a world accelerated by digitisation processes, which changes without previous warning, erratically and chaotically.
We merge formulation and implementation into a fluid process through which creative business concepts evolve.
Our Solutions
We blend creativity, rationality and common sense
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
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Our Latest Posts
The Tendentious Dr. Utterson | The ‘innovation disruption’ trend & Branding | Chapter 4
During the last years, we have segmented and studied different tribes. Actually, we have arrived to "almost one member tribes"... The real issue, behind the scene, is that thinking of this situation we have converted our gray matter in a sort of mashed potato. We have thought a lot... Gray puree! And some results are as great as interesting... Probably the most important event is that our lifes are becoming disrupted... and so our innovation processes. Disruptive innovation is not to invent...
The tendentious Dr. Utterson | The ‘Phantasy’ trend & Branding | Chapter 3
There are several sites talking about 'phantasy'. Perhaps, the most valuable synthesis about this trend could be found in TrendWatching and The Cool Hunter. Phantasy is based in two movements that are happening at the same time: People are taking distance from mass-media, mass production, mass-advertising, mass-whatever People are emphatically showing their opinions and thoughts in a more transparent and conversational mode Trend #3: The 'Phantasy' of being demode The observed result is that...
The tendentious Dr. Utterson | The ‘Generosity’ trend & Branding | Chapter 2
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its effects on economy. Generosity emerges as a trend jointly with this online culture that we are experiencing and from the one we are learning. In this new environment, companies will need to re-focus themselves, from paying attention to their belly buttons, to sharing passion and receiving recognition. Trend #2: Generosity...
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