Tag: ambidextrous branding

How wine brands preserve terroir, family and ritual while building relevance for tomorrow’s drinkers worldwide.

Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas

Ambidextrous strategy and branding: how to change without losing identity, relevance, or sustainable value.

Brand strategy must align enterprise values, business logic and creative execution. Without intentionality and standards, creativity destroys value instead of building it.

Brand as an Operating System defines the operating logic that enables ambidextrous, long-term value creation

AI as amplifier is a brilliant branding tool, until you let it take the wheel. Discover why creation still belongs to humans, not algorithms

Ambidextrous branding combines creativity, strategy, and sincerity to build conscious, coherent, and high-performing brands

Branding in the vineyard often decides whether your wine is noticed, remembered, and loved… or lost in a sea of bottles

Lasting Brands entail the art of turning them into strategic engines of the whole business, not an afterhours paint job

Purpose-to-Brand Alignment. Nail your purpose, cascade strategy to objectives and design a brand that delivers. e.g. LEGO, Oatly & Allegro 234