Brand and Demand | How Ambidextrous Brands Build Tomorrow While Selling Today
Brand builds memory while demand creates momentum. Ambidextrous growth connects today’s performance with tomorrow’s preference.
Social media
This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say…
This looks like a great way to explain the often complex seeming idea… For the most part, it works as a great metaphor for how social media works today!
Other Insights
When AI Knows More, Human Judgement Matters More
As AI masters computational complexity, human judgement gains value through context, imagination, emotion, creativity and responsibility.
Conscience Needs Evidence | The New Era of Purpose After X-Washing
Purpose belongs to the company. Business turns it into evidence; branding makes that evidence meaningful and credible.
Brand as Operating Systems | How Brands Guide Strategy, Decisions, and AI
A Brand Operating System turns company principles, business strategy and brand meaning into coherent decisions, behaviours and experiences.
English
Spanish