We are growth catalysts of businesses with a conscience through brands, people and experiences.
We make your company worth admiring, creating value, improving results and generating a positive social and environmental impact.
We create, drive and transform your brand so that it is ahead socially and digitally.
We develop strategies that provide creative solutions, designs that can be integrated into your business and implement what we say as interim managers of your company.
Our Founding Partners
We develop strategies that provide creative solutions and designs that can be integrated
into your business.
Roberta Larocca
Founding Partner
Cristian Saracco, PhD
Founding Partner
We rescue the legacy and the values of your business to project it as a contemporary global company seeking to generate a positive impact.
Our Values
We are assertive
- We speak informally, in plain language
- We deal with facts and truths
- We challenge your thoughts to create something that’s truly your own
- We know how to say sorry
We are attentive to your needs
- We love what we do
- We are driven to achieve the best plausible results
- We encourage dialogue and collaboration
- We make things happen
We are concretely committed
- We recognize that new value is created beyond your market frontiers
- We work in tandem with you and your clients to get fresh perspectives, create compelling concepts and generate positive change
We are socially sustainable
- We are willing to promote a positive economic, social and environmental impact
- We do things with a conscience and hope that this is the result of collaboration with all those with whom we interact
The Flow Collective
The Flow Collective is a diverse group of highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience.
Coming from 3 continents and having worked all over the world addressing some of the biggest strategy and branding challenges, in fields as diverse as FinTech, Telecom, Automotive, Healthcare and the Performing Arts.
The flow Collective promises to ask the right questions, reflecting its Brands with a Conscience approach.
Giving time, energy and vision. And challenging its stakeholders to find the right answers for themselves, their brands, their people and their businesses.
The members of the Flow Collective are also members of the Medinge Group, a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper. Its work is inspired and informed by Medinge’s thinking.
Members of The Flow Collective
| Annette Rosencreutz, Sweden | Sandra Horlings, The Netherlands |
| Christof Zürn, The Netherlands | Simon Paterson, United Kingdom |
| Giuseppe Cavallo, Spain | Cristián Saracco, Spain |
| Peter Fischer Brown, United Kingdom |
Our Positive Pragmatic Impact
Allegro 234 for Non-Profit Organisations
Companies are relatively new in terms of making their purpose explicit and considering the impact they have on society and the environment. In contrast, non-profit organisations, foundations -and even public administrations, start with a purpose. The challenge for them is to stay true to their purpose in today’s rapidly changing scenario.
Part of our work is aimed at creating and building unique value for non-profit institutions -including Pro-Bono projects. This allows us to establish a cycle that balances the economic results with the social and environmental positive impacts.
At Allegro 234 we align and inspire these types of institutions to engage them in a healthy process of continuous improvement.
Allegro 234 and B Corp
Allegro 234 was one of the founding companies of the B Corp movement in Spain and the first branding company to be certified in Europe. It was a certified B Corp from 2016 to 2018. Read More
Also, during 2017, Allegro 234 was chosen by B Lab as one of the Best for the World Companies. Best for the World is the only list of businesses making the greatest positive impact that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance.
Although we haven’t yet renewed our B Corp certification, we maintain a score above 80 on our B Impact Assessment.
News
Think as a Corporate University | Branding point of view
The best companies to work for are in part because of their values. A company’s climate is half of its results. Learn to manage intangibles.
Allegro 234 in the spotlight of European Branding
Over time, Allegro 234 has been positioned as a team of strategic marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco, Allegro 234 Founding partner, CEO, considered as a branding specialist, has been invited by "Communicate Magazine" as a judge for "Transform Awards 2011" This is the first time a branding consulting group based in Spain is part of the jury of this European Brand Award. Branding experts, communications...
2010 Coolest & Gaps Branding Survey | The Results
The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.
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