How can we transform your brand into a strategic business platform?
How can we build your brand through culture, reputation and technology?
How do we transform your marketing into a key business decision maker?
How does your brand pursue the simultaneous demands of differentiation and low-cost?
We are a growth catalysts of businesses with a conscience through brands, people and experiences
Companies are relatively new in terms of making their purpose explicit and considering the impact they have on society and the environment
A diverse group of highly experienced, blue-chip brand and strategy thinkers and doers
This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say…
This looks like a great way to explain the often complex seeming idea… For the most part, it works as a great metaphor for how social media works today!
About the author
Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
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