Our Solutions
How do we work with you to generate value, improve results and achieve a positive impact?Making your company worth admiring
Living in an environment of continuous transformation, people and companies look to Allegro 234, a consultancy firm that knows how to blend social and environmental consciousness, strategic thinking and rigorous creativity to catalyse unexpected growth.
We craft solutions considering human-centred cultures, brands and experiences around a shared purpose.
We integrate people and their good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before.
We detect emerging patterns and shape them to create value and obtain results in a world accelerated by digitisation processes, which changes without previous warning, erratically and chaotically.
We merge formulation and implementation into a fluid process through which creative business concepts evolve.
Our Solutions
We blend creativity, rationality and common sense
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Strategy Grey
Brands with a Conscience Grey
Customer Journey Grey
Service Design Grey
Expressions Creation Grey
Brand Experience Grey
Internal Branding Grey
Trends & Insights Grey
Our Latest Posts
Masstige brands or the problem of being the ham of the sandwich
Last month we organized an online survey asking about masstige brands. The survey was opened during two weeks. Before results We considered only 12 brands that were mentioned as masstige ones (with global presence) in different media We excluded those brand that were, in a certain way, at the top and bottom pricing levels of the masstige category (if we can call it "˜category'). E.g.: Porsche Boxter or Sam Adams beer We considered the following brands: Burberry. Codorníu, Commes des Garçons,...
Only entrepreneurship overcomes the crisis
Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn't deserve this situation... Should I continue the list? Probably I could, but that's not the point. In this social network we use to talk about branding, about brand experiences... about us!... We could isolate branding issues from our current situation, however, it would look at certain point, something between naïf and unconscious. Reality, which...
The tendentious Dr. Utterson | Synthesis | End of season
I would like to begin this synthesis with something said by President Clinton, 'It's the economy, idiot...!'. At the end of this short story you will probably understand the reason why I've begun with this. At the end of January I wrote the first chapter of this affair between trends and branding. Actually, the one who talked was Dr. Utterson, Dr. Jekylls' best friend... the one who knew the truth. Now, for the end of this season, I've invited Dr. Jekyll (J), Mr. Hyde (H) and Dr. Utterson (U)...
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