Our Solutions
How do we work with you to generate value, improve results and achieve a positive impact?Making your company worth admiring
Living in an environment of continuous transformation, people and companies look to Allegro 234, a consultancy firm that knows how to blend social and environmental consciousness, strategic thinking and rigorous creativity to catalyse unexpected growth.
We craft solutions considering human-centred cultures, brands and experiences around a shared purpose.
We integrate people and their good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before.
We detect emerging patterns and shape them to create value and obtain results in a world accelerated by digitisation processes, which changes without previous warning, erratically and chaotically.
We merge formulation and implementation into a fluid process through which creative business concepts evolve.
Our Solutions
We blend creativity, rationality and common sense
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Strategy Grey
Brands with a Conscience Grey
Customer Journey Grey
Service Design Grey
Expressions Creation Grey
Brand Experience Grey
Internal Branding Grey
Trends & Insights Grey
Our Latest Posts
The tendentious Dr. Utterson | ‘Luxurious’ trend & Branding | Chapter 7
Things have changed... The traditional definition of luxury is losing content. Luxury will be whatever you want it to be. Luxury, in a certain way, is related to scarce resources, and they are becoming an individual issue, specially, if the person is desperate to be different and unique. Does this sound like something strange? Now, there are infinite ways to be unique. The days of better, more expensive, bigger are in the past. So, the concept has changed š Trend #7: Luxurious The key is not...
The tendentious Dr. Utterson | ‘IAmMyBrand’ trend & Branding | Chapter 6
Arriving to the "IAmMyBrand' trend, I presume that we arrive to a point of real discussion. As some of you may know, I have a clear opinion regarding personal branding. This is that I'm against that concept: Brands and branding was and is developed to objects: We can work on improving certain identity and build its image We are subjects: We are what we are and that's something difficult to change. We can only work on personal image To work on subjects cannot follow a pre-defined process: If we...
The tendentious Dr. Utterson | ‘From virtual to online’ trend & Branding | Chapter 5
One of the deepest changes during this century has been that we have moved from a world split in real and virtual to one that could be described as offline and online... but always real. Now, there is little room for the virtual! The effect of this new way of understanding our context has produced (also) a modification in our behaviors. In the online real world, the key is not longer to posses, but to allow that things flow. The new leader is not longer the one who has, it's the one who...
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