Our Solutions
How do we work with you to generate value, improve results and achieve a positive impact?Making your company worth admiring
Living in an environment of continuous transformation, people and companies look to Allegro 234, a consultancy firm that knows how to blend social and environmental consciousness, strategic thinking and rigorous creativity to catalyse unexpected growth.
We craft solutions considering human-centred cultures, brands and experiences around a shared purpose.
We integrate people and their good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before.
We detect emerging patterns and shape them to create value and obtain results in a world accelerated by digitisation processes, which changes without previous warning, erratically and chaotically.
We merge formulation and implementation into a fluid process through which creative business concepts evolve.
Our Solutions
We blend creativity, rationality and common sense
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Strategy Grey
Brands with a Conscience Grey
Customer Journey Grey
Service Design Grey
Expressions Creation Grey
Brand Experience Grey
Internal Branding Grey
Trends & Insights Grey
Our Latest Posts
Quantity vs Quality to build an online brand experience
For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some conversations here and in LinkedIn, invite people in Facebook to read/re-post old things that I revisited and thought they are still relevant (at least for me)... So, I'm back! During this period of time I was also thinking (at least for a couple of hours a day) and paying attention to social networks, communities... and specifically, I was looking at our interaction... To give a framework to my...
Thinking of strategic marketing
What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was "The consumer decision journey". Although that the article is not saying anything new, the way the authors (David Court, Dave Elzinga, Susan Mulder and Ole Jørgen Vetvik) stressed the new marketing problematic is quite interesting. There were four points which arose my attention: Marketing's goal is to reach consumers at the moments that most influence their decisions...
Between grayscale and bleached
"... Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to make us feel like in a limbo where time stands still. For Jose, his soul was like the day and the pressure in his chest did nothing but confirm that he should speak with Ramirez. Yes, he called her using her last name when it came to something important, and she knew it. - Ramirez, you look so cute and, at the same time, so like the others. At certain point it makes me think that...
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