The founding partners

We work globally with creative people and leading brands

We shape compelling businesses

We create sustainable long-lasting social, environmental and economic value for our clients through developing and revitalising meaningful and familiar brand experiences, for each key audience, at every touch-point

building timeless brands from the future

We anticipate the patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration

being master craftspeople building brands with a conscience

We protect and nurture our clients’ traditions and values, while evolving into a contemporary global venture seeking a positive impact

  • Roberta Larocca

    Roberta Larocca

    Founding Partner | Allegro 234

    More than 25 years experience.
    American & European experience.
    COO in Universidad de San Andrés, MBA Admission Director in IAE Universidad Austral, Senior Learning Consultant.
    EMBA, Bachelor of Business Administration.

  • Cristian Saracco, PhD

    Cristian Saracco, PhD

    Founding Partner | Allegro 234

    More than 25 years experience.
    International experience in more than 20 countries.
    Executive Director in Futurebrand, Partner in Arthur D. Little.
    PhD, MBA, Industrial Engineer.

  • Julio Ferro

    Julio Ferro

    Associate Creative Director | Brand Identity

    More than 25 years of international experience in brand design.
    Professor of the graphic design class and of the postgraduate course in brand design at Buenos Aires University.
    Senior Regional Design Manager, The Coca-Cola Company. Director, Brandstudio Buenos Aires. Creative Director, FutureBrand.

  • Ricardo Sánchez Montero

    Ricardo Sánchez Montero

    Audiovisual Hub Contributor | Brand Staging

    More than 25 years experience.
    International experience focused on creativity, direction and management of audiovisual content for television, films, advertising and media events
    TVE, Atresmedia, Mediaset, FlyMusic and Canal Rural.
    BA, Information Science.

  • Sebastian Gersbach

    Sebastian Gersbach

    Online Hub Contributor | Webarchitect

    More than 20 years experience in digital media.
    American & European experience.
    Digital marketing consultant and web development teacher.
    Degree in Advertising UCES

  • Pilar Ruiz Luque

    Pilar Ruiz Luque

    Strategy Hub Contributor | Brand Envisage

    More than 16 years experience.
    Latin America experience.
    Independent Consultant at Interbrand, Part of Brandsymbol, Brand consultant at FutureBrand.
    International Marketing, Journalist.

  • Silvina Bernachia

    Silvina Bernachia

    Design Hub Contributor | Brand Identity

    More than 15 years experience.
    International experience.
    Design support for Pernod Ricard, Clorox, Allegro234, Stocksur.
    Creative Director at THINKindesign, Senior Designer at Futurebrand.
    Graphic Designer.

 

We are authentic

  • We are assertive
  • We speak informally, in plain language
  • We deal with facts and truths
  • We challenge your thoughts to create something that's truly your own
  • We know how to say sorry

 

We are attentive to your needs

  • We love what we do
  • We unleash our raw talent
  • We are driven to achieve the best plausible results
  • We encourage dialogue and collaboration
  • We make things happen

 

We are concretely committed

  • We recognize that new value is created beyond our clients' market frontiers
  • We work in tandem with our clients and their clients to get fresh perspectives,
    create compelling concepts and generate positive change

 

We are socially sustainable

  • We are willing to promote a positive economic, social and environmental impact
  • We do things with a conscience and hope that this is the result of collaboration
    with all those with whom we interact