We are assertive

  • We speak informally, in plain language
  • We deal with facts and truths
  • We challenge your thoughts to create something that's truly your own
  • We know how to say sorry

We are attentive to your needs

  • We love what we do
  • We are driven to achieve the best plausible results
  • We encourage dialogue and collaboration
  • We make things happen

We are concretely committed

  • We recognize that new value is created beyond your market frontiers
  • We work in tandem with you and your clients to get fresh perspectives,
    create compelling concepts and generate positive change

We are socially sustainable

  • We are willing to promote a positive economic, social and environmental impact
  • We do things with a conscience and hope that this is the result of collaboration
    with all those with whom we interact

Team Members

Roberta Larocca

Roberta Larocca

Founding partner | Allegro234

More than 25 years experience.
American & European experience.
COO in Universidad de San Andrés, MBA Admission Director in IAE Universidad Austral, Senior Learning Consultant.
MBA, Bachelor of Business Administration.

Cristian Saracco Branding Partner Allegro 234

Cristian Saracco, PhD

Founding partner | Allegro234

More than 25 years experience.
International experience in more than 20 countries.
Executive Director in Futurebrand, Partner in Arthur D. Little.
PhD, MBA, Industrial Engineer.

Julio Ferro Branding Identity Allegro 234

Julio Ferro

Associate Creative Director | Brand identity

More than 25 years of international experience in brand design.
Professor of the graphic design class and of the postgraduate course in brand design at Buenos Aires University.
Senior Regional Design Manager, The Coca-Cola Company. Director, Brandstudio Buenos Aires. Creative Director, FutureBrand.

Sebastian Gersbach - webarchitect

Sebastian Gersbach

Online Hub Contributor | Webarchitect

More than 20 years experience in digital media.
American & European experience.
Digital marketing consultant and web development teacher.
Degree in Advertising UCES

Mauricio Carrasco Briones

Associate Creative Director | Brand Identity

More than 25 years experience developing brands.
Latin America experience.
Executive Director en Futurebrand, Estrategy Director MBLM.
Graphic Designer, UCV

Raúl Vargas Fourcade

Associate Marketing Director | Brand Staging

More than 20 years experience.
International experience focused on marketing, loyalty strategies and brand management.
Director & VP AMDD Chile. Strategic Marketing Professor at UDD and Relational Marketing at UCh.
MBA at IE (Madrid), Commercial Engineer PUC

Ana Couret

Strategy Hub Contributor | Brand Envisage

Almost 20 years of international experience in brand strategy, focused on FMCG, tourism, telecom and financial services.
Manager in Arthur D. Little, Project Director in Interbrand, Business Development Manager in Futurebrand and Director of the Madrid office in Branward.
MBA at IESE (Barcelona), Bachelor of Business Administration.

Pilar Ruiz Luque

Pilar Ruiz Luque

Strategy Hub Contributor | Brand Envisage

More than 16 years experience.
Latin America experience.
Independent Consultant at Interbrand, Part of Brandsymbol, Brand consultant at FutureBrand.
International Marketing, Journalist.

Silvina Bernachia

Silvina Bernachia

Design Hub Contributor | Brand Identity

More than 15 years experience.
International experience.
Design support for Pernod Ricard, Clorox, Allegro234, Stocksur.
Creative Director at THINKindesign, Senior Designer at Futurebrand.
Graphic Designer.

Ricardo Sánchez Montero

Ricardo Sánchez Montero

Audiovisual Hub Contributor | Brand Staging

More than 25 years experience.
International experience focused on creativity, direction and management of audiovisual content for television, films, advertising and media events.
TVE, Atresmedia, Mediaset, FlyMusic and Canal Rural.
BA, Information Science.

We are growth catalysts through brands and culture

We make your company worth admiring

Together with you, we generate value and improve results for your business by connecting brand, people and experience

  • We develop unique, meaningful and familiar brand experiences
  • We build economic value, and have a positive social and environmental impact
  • We look out for the balance between improving income and building value in a sustained way

We prepare your brand for the future

We create, drive and transform your brand so that it is ahead socially and digitally

  • We build your brand, connecting culture, technology and creativity
  • We recognise trends and patterns that may affect your industry, your business and your audiences
  • We produce tangible results

Crafted BrandingTM

We develop strategies that provide creative solutions and designs that can be integrated into your business

  • We turn your brand into a strategic business platform
  • We rescue the legacy and the values of your business to project it as a contemporary global company seeking to generate a positive impact

Our approach to your needs

Our understanding of the world


Allegro 234, Founding Member of The Flow Collective

Allegro 234 is honoured to be Founding Member of The Flow Collective, a highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience

Allegro 234 Honoured as “2017 Best for the World | Workers”

Allegro 234 was recognized for creating the most positive impact for its team based on an independent, comprehensive assessment administered by the non-profit B Lab
Lo que los medios dicen sobre B Corp News

What the media say about B Corp

You may be interested on reading what others have to say about B Corp™, especially the media

Working with us

We are always on the lookout for curious, smart, creative and skilled individuals to join our team.

Why Allegro 234
  • Because we are “blended”. We combine different sources of knowledge and experiences: we are consultants, industrials, academics and digital
  • Because we are a fluid company and network that is configured for each project, allowing effective design strategies
  • Because we generate innovative solutions through rigorous thinking
  • Because our common values are our greatest asset and anchor
  • Because we make decisions
  • Because we make things happen
Join Us
  • Allegro 234 is a simple and fluid company, oriented and dimensioned for the needs of its clients.
  • In Allegro 234 we like to work within a framework of high autonomy and lots of responsibility.
  • We feel comfortable in challenging environments that test our creativity and rigor.
  • If you also feel comfortable at this intersection, contact us
Be part of our talented team

We are always willing to meet new people among many disciplines. E.g:

  • Anthropology
  • Brand activation, management & implementation
  • Brand, environment, digital, 3D & industrial design
  • Brand strategy & analytics
  • Co-creation & Innovation
  • CX & UX
  • Digital environment & strategy
  • Employee engagement
  • Film maker
  • Journalism
  • Management consulting
  • Philosophy
  • Psychology & sociology
  • Transmedia storybuilding & storytelling
  • …Other smart people
Would you like to be part of our team?

Send us an e-mail with your CV & portfolio -if applicable.

  • Please do not send any confidential material
  • To recruitment agencies: Allegro 234 does not accept unsolicited CVs