Three Years of R+D+i Applied on Artificial Intelligence
After nearly three years of research, development, and innovation, Allegro 234 proudly presents its Artificial Intelligence Resources -AIR- for building creative business-driven brand strategies. The development has been based on:
- Analysing various approaches, tools, and AI applications to select those that best meet business and brand needs.
- Redesigning business and brand strategy processes to be compatible with AI tools.
- Introducing selected and refined information to enhance the results provided by these systems.
- Establishing control points to prevent failures or biases in AI platforms, such as “hallucination”.
- Ensuring results that enable the professional team to develop solutions better aligned with the transformation and growth of client companies.
The system comprises six AI engines capable of managing nearly 300 data sources, providing up to 800 responses. This combination allows for more comprehensive and in-depth branding work that Allegro 234 carries out with its clients.
The Benefits of Artificial Intelligence in Branding
Allegro 234’s AIR significantly enhances the solutions created and proposed by the firm’s professional team to its clients. Companies, businesses, and brands are analysed, responding more effectively to issues such as trends, competitive environment, purpose, strategic objectives, stakeholders, apparent brand positioning, and personality, among others.
In all of them, there are two key aspects of AIR:
- It allows a reading of the situation of each company, business and brand under consideration
- It also allows the comparison of specific characteristics among them
This facilitates the construction of possible market reactions, competitive maps, stakeholder maps or bases for a truly differential and meaningful brand positioning, among other things.
“The fundamental benefit for Allegro 234’s clients will be that, based on the proposed strategic solutions, their companies will be much better prepared to achieve new heights of healthy and sustained growth.” Cristián Saracco, Founding Partner
The Importance of People and Their New Role
It is important to note that at Allegro 234, this work has involved the challenge of unlearning and relearning new techniques. This allows not only the use of Artificial Intelligence tools but also a new way of interpreting results to build strategies more closely associated with the business, more meaningful, more distinctive, and, above all, more creative.
The essence of all this development has been and continues to be that, from the outset, it has placed people at the centre of the scene and considered AI for what it truly is—a tool that, although complex, is just that.
Thanks to our professionals’ increased focus on what matters, through the use of AIR, we are able to build a strategic scaffolding around your company, business and brand that is beyond what we used to achieve before
- Creatively intimate
- Meaningful and differentiating
- Convincing, trustworthy and down to earth.
And together with you, we’ll be able to overcome intellectual challenges, unlock new creative possibilities and shape strategies driving growth and transformation.
Gia Bellini, Principal of Allegro 234
The presentation of the tools does not go unnoticed, as Allegro 234 has decided to do so through a hyper-realistic avatar, Gia Bellini, who appears as the Principal of the company. Gia, in addition to discussing Artificial Intelligence issues, will present various topics Allegro 234 works on in videos of around one minute each.
AI Growth Plans at Allegro 234
The next steps for Allegro 234 involve continuing with their branding processes, developing new tools that facilitate other tasks carried out by their teams of consultants and creatives, such as strategic analysis maps, colour analysis, brand applications, secondary application design, etc.
If you wish, you can also read our Trends and Insights in Artificial Intelligence
Launch and Offering of Pilot Tests
At this launch stage, Allegro 234 invites interested individuals and companies to use these astonishing Artificla Intelligence tools and seek ways of collaboration and joint work on some pilot projects.
AIR by Allegro 234 are the balanced blend of Good Tools, Better Professionals and Amazing Results.
0 Comments