On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University.

This presentation talked about the differences and similarities between US and Europe regarding branding. Below, you’ll find it!

I know that without the verbal comments, parts of this presentation could be difficult to understand, however, the key points are enough clear (I hope!).

If you have any question, do not hesitate to make a comment about it… I’ll be here!

I was honoured and it was a pleasure to share these thoughts with professors as well as the EMBAs’! Thanks!

Allegro 234
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