On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University.

This presentation talked about the differences and similarities between US and Europe regarding branding. Below, you’ll find it!

I know that without the verbal comments, parts of this presentation could be difficult to understand, however, the key points are enough clear (I hope!).

If you have any question, do not hesitate to make a comment about it… I’ll be here!

I was honoured and it was a pleasure to share these thoughts with professors as well as the EMBAs’! Thanks!

Allegro 234
Building timeless brands from the future.

We anticipate the patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration.

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