Branding | The European point of view | Presentation to EMBAs’ of the Nance College, Cleveland State University

On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University.

This presentation talked about the differences and similarities between US and Europe regarding branding. Below, you’ll find it!

I know that without the verbal comments, parts of this presentation could be difficult to understand, however, the key points are enough clear (I hope!).

If you have any question, do not hesitate to make a comment about it… I’ll be here!

I was honoured and it was a pleasure to share these thoughts with professors as well as the EMBAs’! Thanks!

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Allegro 234 is a global branding and innovation consultancy that catalyzes your company grow through its brands and culture. hello@allegro234.net
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Aug 29, 2010

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