Puyehue

Puyehue*

Create an iconic, boutique and sustainable product

 

The Challenge

Puyehue, a pure 100% organic water from a pure source needs to get its quality across to the world.

Our Answer

A new global brand identity was defined.

  • Helping to move the brand away from the mainstream and into the premium
  • Creating an iconic product

The Results

A design with minimal identity, with visual signs of nature that connect to its Premium quality.

  • The Fine Waters gastronomic guide for premium international water rated Puyehue as one of the best 15 in the world
  • Greater distribution in superstructures
  • A boutique product for luxury hotels and restaurants

*By Julio Ferro

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