Create an iconic, boutique and sustainable product
Puyehue, a pure 100% organic water from a pure source needs to get its quality across to the world.
A new global brand identity was defined.
- Helping to move the brand away from the mainstream and into the premium
- Creating an iconic product
A design with minimal identity, with visual signs of nature that connect to its Premium quality.
- The Fine Waters gastronomic guide for premium international water rated Puyehue as one of the best 15 in the world
- Greater distribution in superstructures
- A boutique product for luxury hotels and restaurants
*By Julio Ferro