Recyecology by Cosentino
Online conversations which enhance business
The Challenge
Creation and management of corporate social network | 2008-2012.
Cosentino, global leader in high value surfaces, launches ECO, a new product in a new market and as a global company that respects the environment, it needs to connect with new audiences.
- Design something that allows them to know their audience better, be present and stay close
- Engage with the public in a way that goes beyond a transactional relationship
Our Answer
Creation and management of a corporate social network which talks about matters to their audiences -sustainable architecture, innovation and cuisine.
- Develop a channel to talk about the issues that really matter
- Develop a conversation that goes beyond transactions
- Talk about the places where the products live, beyond their functional characteristics
The Results
Through novel online environments in 2008, Cosentino talks to clients, consumers and opinion leader that have a direct impact on their business.
During those years it:
- Positioned its new product avoiding cannibalisation of the existing ones
- Demonstrated what Cosentino believes and how it behaves
- Established a dialogue with more than 30,000 people from more than 110 countries
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Early Access Programme
Aimed at a maximum of five companies, you have the opportunity to apply until January 24th, 2025
Our Early Access Programme is a valuable opportunity for a limited number of companies who wish to develop, over the next couple of months, a brand strategy project with the Allegro 234 Senior Team boosted by AIR.
If you are seriously interested, please click the button below and sign up on the form.
We will contact you back ASAP.