Recyecology By Cosentino

Online conversations which enhance business

The Challenge

Creation and management of corporate social network | 2008-2012.

Cosentino, global leader in high value surfaces, launches ECO, a new product in a new market and as a global company that respects the environment, it needs to connect with new audiences.

Design something that allows them to know their audience better, be present and stay close
Engage with the public in a way that goes beyond a transactional relationship

Our Answer

Creation and management of a corporate social network which talks about matters to their audiences -sustainable architecture, innovation and cuisine.

Develop a channel to talk about the issues that really matter
Develop a conversation that goes beyond transactions
Talk about the places where the products live, beyond their functional characteristics

The Results

Through novel online environments in 2008, Cosentino talks to clients, consumers and opinion leader that have a direct impact on their business.

During those years it:

Positioned its new product avoiding cannibalisation of the existing ones
Demonstrated what Cosentino believes and how it behaves
Established a dialogue with more than 30,000 people from more than 110 countries