Recyecology by Cosentino
Online conversations which enhance business
The Challenge
Creation and management of corporate social network | 2008-2012.
Cosentino, global leader in high value surfaces, launches ECO, a new product in a new market and as a global company that respects the environment, it needs to connect with new audiences.
- Design something that allows them to know their audience better, be present and stay close
- Engage with the public in a way that goes beyond a transactional relationship
Our Answer
Creation and management of a corporate social network which talks about matters to their audiences -sustainable architecture, innovation and cuisine.
- Develop a channel to talk about the issues that really matter
- Develop a conversation that goes beyond transactions
- Talk about the places where the products live, beyond their functional characteristics
The Results
Through novel online environments in 2008, Cosentino talks to clients, consumers and opinion leader that have a direct impact on their business.
During those years it:
- Positioned its new product avoiding cannibalisation of the existing ones
- Demonstrated what Cosentino believes and how it behaves
- Established a dialogue with more than 30,000 people from more than 110 countries
