REE | Red Eléctrica de España*
Learning as a way to change
The Challenge
Build a Corporate University model that is a vehicle to operating internationally through its identity.
Make organisational learning one of the organisation’s strategic assets.
Our Answer
Development of a “Learning Brand”.
- Creation of the Master Plan: Assessment, strategy and model of Corporate University, roadmap, positioning and personality
- Definition of brand experience items including spaces for learning, behaviours and brand ambassadors
- Staging: Marketing and communication plans for the launch and first year of the Corporate University, including online spaces for learning, messages and story-building
The Results
The “Learning and Development” area has become a clear and strategic business practice within the company.
Project developed under ESCP Europe Umbrella
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