Red Electrica de Espana

REE | Red Eléctrica de España*

Learning as a way to change

The Challenge

Build a Corporate University model that is a vehicle to operating internationally through its identity.

Make organisational learning one of the organisation’s strategic assets.

Our Answer

Development of a “Learning Brand”.

  • Creation of the Master Plan: Assessment, strategy and model of Corporate University, roadmap, positioning and personality
  • Definition of brand experience items including spaces for learning, behaviours and brand ambassadors
  • Staging: Marketing and communication plans for the launch and first year of the Corporate University, including online spaces for learning, messages and story-building

The Results

The “Learning and Development” area has become a clear and strategic business practice within the company.

Project developed under ESCP Europe Umbrella

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