The eco-trivialization

The ecology is a postmodern value associated with welfare. Day-after-day this value becomes more important and relevant for most of us.

The situation is that during recent months, cars advertising -almost all of them, has begun to communicate respect for the environment based on new “eco-engines” (you will see different names for the same kind of functional benefit).

The truth is that they continue polluting, less than before (which is also truth), but they continue.

The key issue here is that the utilization of the word “ecology” is becoming massive in a way that it runs the risk of being trivialized… If this happens, the reputation of the companies would be severely damaged … As well as their brand identities

If so, who to believe? What to believe? What to do?

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<a href="" target="_self">Allegro 234</a>

Allegro 234

About the author

Allegro 234 is a global branding and innovation consultancy that catalyzes your company grow through its brands and culture. [email protected]

Mar 29, 2008

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