The ecology is a postmodern value associated with welfare. Day-after-day this value becomes more important and relevant for most of us.
The situation is that during recent months, cars advertising -almost all of them, has begun to communicate respect for the environment based on new “eco-engines” (you will see different names for the same kind of functional benefit).
The key issue here is that the utilization of the word “ecology” is becoming massive in a way that it runs the risk of being trivialized… If this happens, the reputation of the companies would be severely damaged … As well as their brand identities
If so, who to believe? What to believe? What to do?