Category: Branding

For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some conversations here and in LinkedIn, invite people in Facebook to…

“… Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to make us feel like in a limbo where time stands…

A month ago, two TV Channels in Spain launched a campaign in”defense of the branded products”… We are hearing slogans like  “We believe in brands” and/or “Do not stay white”……

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…

At some point in history we lost our way … Today, some people insist that we have found it… Did they say that seriously? do they believe in waht they…

  In recent times, whether by things I’ve read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again.…

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

I begin with a phrase that Bill Clinton said in a debate to George Bush … “It’s the economy, stupid!”And so it seems … Since the’90s, the brand valuation was…

I’ve returned from my vacation, back to what I usually do … and I say usual and not common … I use to do something I love, which rises each…

As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left out there that has not seen its…