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We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Californian institution that helps leaders build the organisations of the future
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
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We prepare to take your company to the next level of social and sustainable thinking.
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In tandem with you, we create value, improve results and generate a positive impact for your business
Our Posts and News
The tendentious Dr. Utterson | ‘Luxurious’ trend & Branding | Chapter 7
Things have changed... The traditional definition of luxury is losing content. Luxury will be whatever you want it to be. Luxury, in a certain way, is related to scarce resources, and they are becoming an individual issue, specially, if the person is desperate to be different and unique. Does this sound like something strange? Now, there are infinite ways to be unique. The days of better, more expensive, bigger are in the past. So, the concept has changed 🙂 Trend #7: Luxurious The key is not...
The tendentious Dr. Utterson | ‘IAmMyBrand’ trend & Branding | Chapter 6
Arriving to the "IAmMyBrand' trend, I presume that we arrive to a point of real discussion. As some of you may know, I have a clear opinion regarding personal branding. This is that I'm against that concept: Brands and branding was and is developed to objects: We can work on improving certain identity and build its image We are subjects: We are what we are and that's something difficult to change. We can only work on personal image To work on subjects cannot follow a pre-defined process: If we...
The tendentious Dr. Utterson | ‘From virtual to online’ trend & Branding | Chapter 5
One of the deepest changes during this century has been that we have moved from a world split in real and virtual to one that could be described as offline and online... but always real. Now, there is little room for the virtual! The effect of this new way of understanding our context has produced (also) a modification in our behaviors. In the online real world, the key is not longer to posses, but to allow that things flow. The new leader is not longer the one who has, it's the one who...
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