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We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Californian institution that helps leaders build the organisations of the future
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
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We prepare to take your company to the next level of social and sustainable thinking.
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Our Posts and News
The tendentious Dr. Utterson is back | Chapter 1
Some of you, actually only few of you, remember the very beginnings of Brand 3.0... The original name of this social network was "Jekyll & Hide on Branding"... It had 3 pages and the third one was the one that talked about trends, and the one who 'wrote' there was Dr. Utterson, the lawyer and loyal friend of Jekyll. So, getting to the point, this is the first post of several which will talk about trends and branding... connections, implications and challenges... Hope you enjoy them! Trend...
Apple, the 2009 coolest brand worldwide | Coolest & Gaps Branding Survey
With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the "Coolest & Gaps Branding Survey". This survey is the first in which the question about the coolest brand has been opened without a predetermined list [spontaneous, not induced]. Through various media and online blogs, the survey has achieved a high participation level 1,444 participants [valid answers]; 10% more than in 2008 Europe 45%, the Americas 45% and Asia 5% [47 countries]...
Just another boring blogpost talking about Tiger Woods
During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair... A man who behaved as a depredator tiger, visiting an excesive number of woods 🙂 What if... Instead that I do not believe in the "conditional perfect tense" (it's an ontological issue) the question is: What would with Exxon have been happened if they had used TW in their old advertising? Could TW have been or will be a reference for certain brand extensions? (e.g.: Burberry's) What if TW had...





























