Our Solutions
We prepare your business and brand for the future,
being ahead socially and digitally
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Our Work
We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Californian institution that helps leaders build the organisations of the future
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
Our Understanding of Businesses & Brands with a Conscience
We prepare to take your company to the next level of social and sustainable thinking.
We develop new ways to create and capture value, understanding and redefing your future path.
Our Clients
In tandem with you, we create value, improve results and generate a positive impact for your business
Our Posts and News
Saving banks | Statute changes versus brand changes
Recently, with the Spanish saving banks reform we are attending the creation and deployment of new financial institution brands. What is the aim of these changes? Changing a name is actually quite different to changing a brand. Logos had changed, but what about the internal structure? Does it respond to a concrete strategy? A brand has its value; create a new one has costs. The following chart shows a rough cost of each step supporting the change of a brand. Spanish financial system is known...
Allegro 234 in the spotlight of European Branding
Over time, Allegro 234 has been positioned as a team of strategic marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco, Allegro 234 Founding partner, CEO, considered as a branding specialist, has been invited by "Communicate Magazine" as a judge for "Transform Awards 2011" This is the first time a branding consulting group based in Spain is part of the jury of this European Brand Award. Branding experts, communications...
2010 Coolest & Gaps Branding Survey | The Results
The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.
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