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Our Posts and News
Thinking of strategic marketing
What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was "The consumer decision journey". Although that the article is not saying anything new, the way the authors (David Court, Dave Elzinga, Susan Mulder and Ole Jørgen Vetvik) stressed the new marketing problematic is quite interesting. There were four points which arose my attention: Marketing's goal is to reach consumers at the moments that most influence their decisions...
Between grayscale and bleached
"... Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to make us feel like in a limbo where time stands still. For Jose, his soul was like the day and the pressure in his chest did nothing but confirm that he should speak with Ramirez. Yes, he called her using her last name when it came to something important, and she knew it. - Ramirez, you look so cute and, at the same time, so like the others. At certain point it makes me think that...
Is it the fault of the gun? | Sales driven companies
It is so important, a t the end of the month, to pay salaries, expenses ... no doubt about it ... That if we do not sold this doesn't happen, too. But to think that this means that sales will take the reins of the company is somewhat different. Let me put it this way: Sales executes a plan designed by marketing (the only one responsible for the first row of the business' income statements) which in turn responds to a business strategy which is coming from a specific and permanent company...
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