Update and evolve the visual identity of the brand for six markets

By Julio Ferro


The challenge

Aquarius needs a simpler look visually, but with a bold presence at the point of purchase


A sufficiently flexible system was defined to extend itself to new flavours, formulas and market needs
  • The average degree of change for the brand was established, considering all the market sensitivities
  • Guidelines for the system were developed, including visual material for packaging, labels, multiple packaging and printed communications.


Aquarius had its visual identity overhauled, with a bold presence at the point of purchase, and unified to help the brand to experiment