Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation
Allegro 234 Articles
The Shoemaker’s Son Always Goes Barefoot
Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth
Allegro 234 Launches its New Corporate Video
This 50 second film is about transformation, growth and awareness through brands, people and experiences.
Just another boring blogpost talking about Tiger Woods
During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair... A man who...
Quantity vs Quality to build an online brand experience
For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some conversations here and...
2009 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
Social Networks & Communities
Last week I was in a conference at IE University where I participated in a round table discussion about online...
Coolest & Gaps Results | Apple, the coolest brand experience
With the participation of more than 1,000 people, during the months of October and November, Allegro 234 conducted the...
Branding & Arts
Branding in organizations of art is a process that creates value for its public, artists, financers and employees.
2008 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
Subprime crisis… The power of words
From the standpoint of branding, pay attention to the power of words ... As for the video, it has no waste. ...
Semantic branding… Back to the roots
I've returned from my vacation, back to what I usually do ... and I say usual and not common ... I use to do something...















