Allegro 234 is honoured to be Founding Member of The Flow Collective, a highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscienceThe new normal is a world of uncertainty and complexity, but also opportunity. A world always fluid, always emerging. It requires new thinking: brands that act with conscience, purpose and confidence; leaders that understand the changing needs of customers, employees, shareholders. The Flow Collective is a diverse group of highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience. Its members come from 3 continents and have worked all over the world addressing some of the biggest strategy and branding challenges, in fields as diverse as FinTech, Telecom, Automotive, Healthcare and the Performing Arts. The Flow Collective promete hacer las preguntas correctas, reflejando las marcas con un enfoque de conciencia, ofreciendo el tiempo, energía y perspicacia de sus expertos. The Flow Collective desafiará a las empresas a encontrar las respuestas adecuadas para ellas, sus marcas, personas y negocios. Asimismo, los miembros de The Flow Collective son parte del Medinge Group, think tank internacional que promueve las marcas con conciencia. El trabajo de The Flow Collective está inspirado e informado por el pensamiento de Medinge.
This year, my greatest wish is that during 2023, at the start of each day, we remember to act with common sense