Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in a context of wider discussion.
Allegro 234 Articles
What the media say about B Corp
You may be interested on reading what others have to say about B Corpâ„¢, especially the media
Happy to be a Certified B Corp
As a new kind of branding firm, we are proud to be a B Corpâ„¢
Just another boring blogpost talking about Tiger Woods
During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair... A man who...
Quantity vs Quality to build an online brand experience
For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some conversations here and...
2009 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
Social Networks & Communities
Last week I was in a conference at IE University where I participated in a round table discussion about online...
Coolest & Gaps Results | Apple, the coolest brand experience
With the participation of more than 1,000 people, during the months of October and November, Allegro 234 conducted the...
Branding & Arts
Branding in organizations of art is a process that creates value for its public, artists, financers and employees.
2008 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
Subprime crisis… The power of words
From the standpoint of branding, pay attention to the power of words ... As for the video, it has no waste. Â ...
Semantic branding… Back to the roots
I've returned from my vacation, back to what I usually do ... and I say usual and not common ... I use to do something...