Category: Branding

Here we are again!… Julio and myself… [C] Generally, for what it’s important to us, we opted for products and services with brands that tell us something. A story that,…

Considering brands as an experience and a concept that transmit identity, reputation and relationship between the company and its audiences, we face a reality where those elements will be more…

The ecology is a postmodern value associated with welfare. Day-after-day this value becomes more important and relevant for most of us. The situation is that during recent months, cars advertising…

Today, in Javier Velilla’s blog, he posted this video from Hundred Monkeys which is trying to explain what Branding is… It’s quite good. Also, as Nicholas Ind said, there are…

Probably, one of the most challenging situations in our “NetWorld” is that both people and companies can be traditional, modern and/or postmodern, independently of geographical boundaries. Moreover, regarding specific situations,…

Ronald Inglehart’s research began (almost) 20 years ago. In certain way, the upshot of this attitude research was that as societies grew prosperous, they were able to focus on “post-material” values.…

Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history, traditions, and the present and desired future. Internal and external…

The first formal models used for building brands strategies were created during the industrial era and were related to productive processes. These are the most popular ones, and although they…

At the time of studying the situation of each company regarding identity and image they can present one of five possible situations. If the apparent identity and image are high…