From the standpoint of branding, pay attention to the power of words ... As for the video, it has no waste. Â
Post about Impactful Marketing
Belonging values could be self-expression values”¦couldn’t them?
It looks like a Canadian question" and actually, it is!... The reason why is because I'm using two great examples of Canadian ads. Both are from Molson beer, both are based on belonging values"¦ both are empowering self-expression. This could be consider as a dichotomy. By definition, there are two main families (allow me to say this in this manner) of values, belonging and self-expression ones. If you see the first ad, you'll discover clearly values related to the nation, the key values and...
A “call to action” idea
When buying, for example a Volkswagen Phaeton, you can get to know what stage of the process it is going through, from manufacturing to transportation and delivery. In fact from your own PC you will be able to take a look at workers doing their job on your future vehicle. When a meeting is relevant, the place where it will be held becomes a secondary issue, since it is possible to arrange a videoconference from the beach while enjoying the sun with your family, or even hold it on a Sunday...
