How can we transform your brand into a strategic business platform?
How can we build your brand through culture, reputation and technology?
How do we transform your marketing into a key business decision maker?
How does your brand pursue the simultaneous demands of differentiation and low-cost?
We are a growth catalysts of businesses with a conscience through brands, people and experiences
Companies are relatively new in terms of making their purpose explicit and considering the impact they have on society and the environment
A diverse group of highly experienced, blue-chip brand and strategy thinkers and doers
During the last years, we have segmented and studied different tribes. Actually, we have arrived to "almost one member tribes"... The real issue, behind the scene, is that thinking of this situation we have converted our gray matter in a sort of mashed potato. We have thought a lot... Gray puree! And some results are as great as interesting... Probably the most important event is that our lifes are becoming disrupted... and so our innovation processes. Disruptive innovation is not to invent...
What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was "The consumer decision journey". Although that the article is not saying anything new, the way the authors (David Court, Dave Elzinga, Susan Mulder and Ole Jørgen Vetvik) stressed the new marketing problematic is quite interesting. There were four points which arose my attention: Marketing's goal is to reach consumers at the moments that most influence their decisions...
It is so important, a t the end of the month, to pay salaries, expenses ... no doubt about it ... That if we do not sold this doesn't happen, too. But to think that this means that sales will take the reins of the company is somewhat different. Let me put it this way: Sales executes a plan designed by marketing (the only one responsible for the first row of the business' income statements) which in turn responds to a business strategy which is coming from a specific and permanent company...
From the standpoint of branding, pay attention to the power of words ... As for the video, it has no waste.
It looks like a Canadian question" and actually, it is!... The reason why is because I'm using two great examples of Canadian ads. Both are from Molson beer, both are based on belonging values"¦ both are empowering self-expression. This could be consider as a dichotomy. By definition, there are two main families (allow me to say this in this manner) of values, belonging and self-expression ones. If you see the first ad, you'll discover clearly values related to the nation, the key values and...
When buying, for example a Volkswagen Phaeton, you can get to know what stage of the process it is going through, from manufacturing to transportation and delivery. In fact from your own PC you will be able to take a look at workers doing their job on your future vehicle. When a meeting is relevant, the place where it will be held becomes a secondary issue, since it is possible to arrange a videoconference from the beach while enjoying the sun with your family, or even hold it on a Sunday...
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