How Business Can Do the Right Thing and Be Profitable

Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable

Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers.

Brands with a conscience: a research study into how business can do the right thing and be profitable, is the result of that research, with companies around the world engaged with social and environmental issues participating.

We are proud to share this study led by Lauren Holmes and Nicholas Ind of the Medinge Group, a think tank to which we belong and whose purpose is to influence companies to become more humane and conscious in order to help humanity progress and prosper.