How Business Can Do the Right Thing and Be Profitable

Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable

Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers.

Brands with a conscience: a research study into how business can do the right thing and be profitable, is the result of that research, with companies around the world engaged with social and environmental issues participating.

We are proud to share this study led by Lauren Holmes and Nicholas Ind of the Medinge Group, a think tank to which we belong and whose purpose is to influence companies to become more humane and conscious in order to help humanity progress and prosper.

220215 BWAC white paper

Share this article

<a href="https://allegro234.net/author/allegro-234/" target="_self">Allegro 234</a>

Allegro 234

About the author

Allegro 234 is a global branding and innovation consultancy that catalyzes your company grow through its brands and culture. hello@allegro234.net



Mar 1, 2022

You may also like…

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Early Access Programme

Aimed at a maximum of five companies, you have the opportunity to apply until January 24th, 2025

Our Early Access Programme is a valuable opportunity for a limited number of companies who wish to develop, over the next couple of months, a brand strategy project with the Allegro 234 Senior Team boosted by AIR.

If you are seriously interested, please click the button below and sign up on the form.

We will contact you back ASAP.