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We are a growth catalysts of businesses with a conscience through brands, people and experiences
Companies are relatively new in terms of making their purpose explicit and considering the impact they have on society and the environment
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Taisin, a Japanese company, has introduced that creates ice spheres. The issue is that they discovered that spheres of ice are preferred by serious on the rocks drinkers because the reduced surface size means that the ice melts at a slower pace, keeping drinks from getting watery to quickly. Bartenders in Japan consistently take home top honors at global competitions because there is an intense devotion to making simply the best drink, of which perfect ice looks like an obvious...
Within the framework of the celebrations for its 5th anniversary in the Spanish market (as a strategic marketing and branding boutique), Allegro 234 presented in Madrid the macro-trends that are changing our behaviour globally. According to a survey by McKinsey & Co, nearly 70% of executives in the world agree that global, social, environmental and business trends impact their corporate strategies. So far, very few use trends while acknowledging that change, and from those only 17% are...
The ecology is a postmodern value associated with welfare. Day-after-day this value becomes more important and relevant for most of us. The situation is that during recent months, cars advertising -almost all of them, has begun to communicate respect for the environment based on new "eco-engines" (you will see different names for the same kind of functional benefit). The truth is that they continue polluting, less than before (which is also truth), but they continue. The key issue here is that...
It looks like a Canadian question" and actually, it is!... The reason why is because I'm using two great examples of Canadian ads. Both are from Molson beer, both are based on belonging values"¦ both are empowering self-expression. This could be consider as a dichotomy. By definition, there are two main families (allow me to say this in this manner) of values, belonging and self-expression ones. If you see the first ad, you'll discover clearly values related to the nation, the key values and...
