Purpose must be integrated into all aspects of how companies do business.
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
Four keys to develop a brand aligned with the Company
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?
Postmodernism in crisis times
Listening "This house is empty now" by Burt Bacharach, sung by Elvis Costello I began to think that this is a good...
It’s the economy stupid! … Thinking about brand valuation
I begin with a phrase that Bill Clinton said in a debate to George Bush ... "It's the economy, stupid!"And so it seems...
Walk the talk!
As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left...
Eco-Branding… More than chic!…
As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low...
The jam session II
Here we are again!... Julio and myself... [C] Generally, for what it's important to us, we opted for products and...
Identity and image are not enough
Considering brands as an experience and a concept that transmit identity, reputation and relationship between the...
Branding… Did you say branding?
Today, in Javier Velilla's blog, he posted this video from Hundred Monkeys which is trying to explain what Branding...
Belonging values could be self-expression values”¦couldn’t them?
It looks like a Canadian question" and actually, it is!... The reason why is because I'm using two great examples of...
Deep in our environment
Probably, one of the most challenging situations in our "NetWorld" is that both people and companies can be...
