Organisational cultures never change by themselves! It only takes place when individual behaviours change.
Cristian Saracco Articles
Improve Business Results while Building Long-Lasting Value
The balance among creating value, generating results, and having a positive impact is a must.
Purpose Matters by What You Do, Not by What You Say
Purpose must be integrated into all aspects of how companies do business.
Twenty-first century slaves
Gideon would say: "Deleuze in The Logic of Sense: It's a strange position the one that blindly values the depth at the...
Thinking of strategic marketing
What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The...
Between grayscale and bleached
"... Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to...
Is it the fault of the gun? | Sales driven companies
It is so important, a t the end of the month, to pay salaries, expenses ... no doubt about it ... That if we do not...
I am with the brands
A month ago, two TV Channels in Spain launched a campaign in"defense of the branded products"... We are hearing...
Right of precendence
At some point in history we lost our way ... Today, some people insist that we have found it... Did they say that...
Metamorphosis
In recent times, whether by things I've read, conversations I have had or ideas that I actually have, the theme...
Marketing | Becoming one of the round table knights
Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is...
Postmodernism in crisis times
Listening "This house is empty now" by Burt Bacharach, sung by Elvis Costello I began to think that this is a good...