Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Positioning a Brand Driven by Current Business Demands
by Allegro 234 | Living Brands
It is key that the brand supports and synthesises the development of the business transformation process
Enough… Is Enough?
by Cristian Saracco | Living Brands
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Meta-… Verse or Conscience?
by Cristian Saracco | Living Brands
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
New Space, Old Acquaintances
by Allegro 234 | News
Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation
Conscience Makes Sense for Business
by Cristian Saracco | Connected Experiences
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
The Shoemaker’s Son Always Goes Barefoot
by Allegro 234 | News
Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth
Allegro 234 Launches its New Corporate Video
by Allegro 234 | News
This 50 second film is about transformation, growth and awareness through brands, people and experiences.
Purpose Has the Power to Transform Your Organization
by Cristian Saracco | Innovative Culture
Organisational cultures never change by themselves! It only takes place when individual behaviours change.