country branding

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How Business Can Do the Right Thing and Be Profitable

How Business Can Do the Right Thing and Be Profitable

Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. Brands with a conscience: a research study into how business can do the right thing and be profitable, is the result...

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