Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Post about Mercedes-Benz
Positioning a Brand Driven by Current Business Demands
It is key that the brand supports and synthesises the development of the business transformation process
Enough… Is Enough?
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Meta-… Verse or Conscience?
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
New Space, Old Acquaintances
Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation
Conscience Makes Sense for Business
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
The Shoemaker’s Son Always Goes Barefoot
Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth
Allegro 234 Launches its New Corporate Video
This 50 second film is about transformation, growth and awareness through brands, people and experiences.
Purpose Has the Power to Transform Your Organization
Organisational cultures never change by themselves! It only takes place when individual behaviours change.
