Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. Brands with a conscience: a research study into how business can do the right thing and be profitable, is the result...
Everyone Has a Purpose, Few Have a Conscience
by Cristian Saracco | Living Brands
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Positioning a Brand Driven by Current Business Demands
by Allegro 234 | Living Brands
It is key that the brand supports and synthesises the development of the business transformation process
Enough… Is Enough?
by Cristian Saracco | Living Brands
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Meta-… Verse or Conscience?
by Cristian Saracco | Living Brands
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
New Space, Old Acquaintances
by Allegro 234 | News
Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation
Conscience Makes Sense for Business
by Cristian Saracco | Connected Experiences
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
The Shoemaker’s Son Always Goes Barefoot
by Allegro 234 | News
Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth
Allegro 234 Launches its New Corporate Video
by Allegro 234 | News
This 50 second film is about transformation, growth and awareness through brands, people and experiences.